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What is there really to say.  First and foremost, I'm a mom of two.  Most days I love it, some days I wonder why in the world God thought I was cut out to be a mother!
I'm a life-long learner who is addicted to improving the lives of others.  At the age of 18, as a naive, confused, and hungry 18 year-old 'woman', was fortunate enough to meet Zig Ziglar! His energy, devotion to others and passion for a good story changed my life in more ways that I can even note. This meeting led me to a life long quest of learning how to promote real change in myself and others, and to sell from the heart. 

I'm an accountant by education, (I know, some may say boring, but I'm still a type A, ADD type of person who geeks out over numbers!) the reality is my actual training as been 'real life' training. I've spent time in the corporate world so I can say I did, and I've been an independent business owner for over 15 years, learning first hand what it takes to succeed, and how to get back up when you fail. 

Much of my training and mastery has been in the financial and marketing world. When asked to speak at a woman's conference in 2008 regarding women and investing, I ended up speaking about the life priority and balance triangle; leaving money and investing only a blip of the talk! And the audience appreciated the reality check. This led me to realize how important it is to talk about life's true priorities, no matter what type of business or business owner.

In 2012, I was a guest speaker on John's Assaraf's Brain-A-Thon as a success story showing the impact brain retraining and neurowisdom can have on your business success. That year my internet marketing company I co-founded made its first $1 million dollars. Since then I have not only been passionate about helping others succeed in their businesses but I have also incorporated mindfulness and neurocoaching in my consulting and coaching practice, helping people be better versions of themselves through emotional intelligence and mindfulness. 

My mastery of the art of sales and strategy is from my obsession with neuroscience and how the brain works.
This has led me to study many neurowisdom, neurocoaching, brain retraining, leadership and development courses. Why? Because we are all people trying to achieve our own goals while helping others achieve their goals.  If we cannot first understand ourselves, then we cannot understand how to help others. 

The thread that persists through all my businesses is improving the lives of the people I work with, no matter the type of business. 
After being involved and operating a major internet marketing start-up in 2012, I later founded Heather J. Crider & Company to encompass all aspects of the 'success pyramid'. I believe in order to achieve success in business, we first have to strive to achieve success in life. This is why we focus so heavily on a well balanced formula to help businesses AND business owners grow.

We coach executives and individuals on how to live successful fulfilled lives.
We implement marketing strategies for the business to attract clients, action plans for the business to achieve its goals, and real skills for the business owner to achieve success and fulfillment.  

just part of the story

she is

Mindfulness & Neuroscience Addict


Lover of Coffee

Just a mom on a mission to help make the world a better place! Enjoy a good cup of coffee with great conversation with good people!

Where I stand on drinks, Obsessions...and more














Any place my kids are laughing

Love Yourself Like Your Depends On It

Ted Lasso

A good sweat from lifting weights

Scotch - Neat

Memorizing Numbers

Sparkling Water


Wonder Woman...Duh!

Messaging + NeuroMarketing

Bringing Out The Best Of Others and Leading To Success

not still


rocks not required