Meeting you at the intersection of business and life to harmonize profit and dreams





And now I want to help YOU!

Helping You (re)Discover Your Greatness by Becoming
You Are Meant To Be 


Using practical evidenced-based neuroscience, I help ignite greatness inside of you and your team.  Unlocking a new realm of performance, connection and relationships.

Hi! My name is Heather, and I am a NeuroPerformance Coach.  I’m here because of the lessons I’ve learned throughout my life and want to share with you.

Most of my life and career I spent trying to be perfect, trying to become who other people wanted me to be. Instead, what I became was someone who "seemed" to have it all together, but who was actually burned out, anxious and unhappy. Kind of like a robot.

On the inside, I was stuck,                           and S.A.D. 
After several significant emotional life events, I had to figure out how to move from surviving to thriving and become the person I was meant to be. So I did.

And not fake success, but real, significant, live-life-to-the-fullest success!

I spent years studying my own emotions, beliefs, habits and patterns, I figured out how to retrain my own brain and rewire myself for success and peak performance...and now I help others do the same.  


Grounded and mentored in the most advanced research from the most recognized thought leaders in neuroscience at the world’s top institutions (Harvard, Princeton, Yale, MIT, Wharton, Brown, etc.) Heather J. Crider is one of our nation’s few certified coaches in both neuroscience and the emerging fields of neuro-performance and neuro-leadership.  

With a discerning bias toward a practical, evidence-based approach, industry-leading companies worldwide tap Heather’s uniquely honed, highly engaging, neuroscience-based ability to empower overwhelmed professionals to beat burnout, equip leaders with exceptional resilience, unleash brain-powered breakthroughs, deepen human connections, as well as unlock both boundless energy and superlative performance. 

On behalf of her global clients, Heather is currently pioneering new research and methodology, serving up the uniquely potent interface of music and neuroscience for optimal (measurable gains in) engagement, performance, and results.    

As Co-Creator of The Everyday Rockstar Performance Leadership Academy, Heather and her global research team have developed a distinctively interactive, AI-enabled, and practical brain-based approach that measurably reduces stress, while enhancing emotional intelligence, performance, and focus at individual, group, and organizational levels.  

Heather has been a sought-after keynote speaker and thought leader at conferences and associations for over 15 years and hosts the Go Reflect Yourself Podcast. As a neuroscience coach and neuro-practice pioneer, Heather has appeared on numerous podcasts and webinars and has been featured in Forbes, Yahoo Finance, Brainz Magazine, and Thrive Global. 


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What is there really to say.  First and foremost, I'm a mom of two.  Most days I love it, some days I wonder why in the world God thought I was cut out to be a mother!

I'm a life-long learner who feels its my responsibility to help others by sharing what I have learned. 

As a seasoned professional with over 19 years of experience as a business owner and CEO, and with a background in accounting, I have a deep-rooted passion for fostering growth and connection within teams and organizations. My unique blend of expertise in neuroscience, neurocoaching, emotional intelligence, and organizational culture development enables me to drive transformative change and cultivate environments where individuals and businesses thrive.

My transformative journey began at the age of 18 when I was fortunate enough to meet Zig Ziglar, whose passion and devotion profoundly influenced my career path. This encounter ignited a lifelong quest to understand real change and service, leading me to explore the intersections of financial insight, marketing mastery, and the human mind.

A pivotal moment in my career was speaking as a guest on John Assaraf's Brain-A-Thon, where I shared how brain retraining and neurowisdom significantly impacted my business success. This event coincided with the year my marketing company, which I co-founded, reached its first $1 million in revenue. This milestone not only exemplified my professional achievements but also reinforced my commitment to empowering others through neuroscience and coaching. Engaging in my programs has enabled clients to achieve triple revenue growth, witness massive improvements in team cohesion and productivity, and experience overall business expansion. Furthermore, participants have undergone personal transformations, reducing stress and illness and achieving markedly more peace and productivity. These outcomes underscore the transformative power of integrating neuroscience with practical business strategies, demonstrating the profound impact on professional success and personal well-being.

My experiences have taught me the profound importance of recognizing our shared humanity. Despite titles or achievements, the challenges we face connect us, fostering empathy, collaboration, and the creation of more supportive and adaptive cultures.

In today's complex world, overcoming stress, anxiety, and burnout requires strategic unlearning and the adoption of new habits and brain optimization techniques. My mission extends beyond individual success; it's about transforming organizations and cultures by enabling individuals to realize their fullest potential, a responsibility I take to heart. It is imperative for organizations to provide opportunities for personal and professional growth for their people, understanding that their progress contributes to the collective achievement

As an AI enablement specialist, I leverage artificial intelligence to streamline operations, enhance decision-making processes, and foster innovation. This approach enables clients to achieve their objectives with unprecedented efficiency and effectiveness. By harnessing the power of AI, we can optimize tasks to be completed faster, with higher quality, and at a reduced cost, allowing individuals to concentrate on leveraging their unique strengths and talents. This not only boosts productivity but also ensures that businesses can thrive in a competitive landscape by focusing on areas where human creativity and ingenuity are most needed."

Join me in unlocking the full potential of your team and organization, one thought and one mind at a time, leveraging the lessons from my journey and the milestone of achieving our first $1 million as a testament to what's possible with the right support, tools, and direction. 

Are you ready to transform your organization and unlock its full potential?

Contact me to explore how we can achieve exceptional growth together

just part of the story

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she is

Mindfulness & Neuroscience Addict


Lover of Coffee

Just a mom on a mission to help make the world a better place! Enjoy a good cup of coffee with great conversation with good people!

Where I stand on drinks, Obsessions...and more














Any place my kids are laughing

Love Yourself Like Your Depends On It


A good sweat from lifting weights

ArteNom 1146

Memorizing Numbers


Ethiopia Worka Pour-Over!  

Wonder Woman...Duh!

Messaging + NeuroMarketing

Bringing Out The Best Of Others and Leading To Success