Don't misinterpret this one, it could get you in big trouble...CAPTURE means, offer something in order to have your ideal target keep in touch. Like a giveaway, or special treatment. Give someone a reason for them to give you an email and phone number...and not just a random one like 867-5309.
Don't forget to keep showing the love. This is often the most neglected group, the people who are already customers, clients or followers. We're trained to always be looking for 'new' business...don't forget the fans that you already have. Make them loyal by showing them love.
Evaluate what you're doing. Repeat what's working and improve upon what isn't working. Sounds like such a simple thing yet people keep doing the same things over expecting to grow. You can scale when you know you have something good to repeat.
Ever heard of The Law of Attraction? It works online too. Getting found online is easier when you're speaking the language of your ideal client. When you can speak directly to them as if you are reading their mind!
Most people feel that converting a lead into a client is the hardest step, and it is if it's the first step you attempt. If all the other steps are followed properly, people will ask YOU how they can buy your stuff or work with you.
It sounds so simple, but say hello and interact. Engaging with someone doesn't mean you're going steady, it just means you're striking up a conversation everywhere. Talk about what is of interest to your client, what do they need, want, desire...make it about them, people love that.
You've gotten found, you're doing well automating your system, but are there holes in your profitability? Making money is great, but are you keeping any?!
In case you didn't know, running a business can be hard, especially without the right systems in place. When it comes to your marketing and staying in front of people, having the right systems and automation plans are crucial.
Let's be honest here, reputation means everything these days. Even if you are referred, people want to stalk you (ethically of course) and see what you're about. Showing you're the expert in what you do aids to your credibility online and offline.
Getting found online is key to getting clients to your site or in your door. Call this 'findability'. Being found. No one likes to be lost, but if someone is seeking your product or service, they must be able to see you.